Recently McGill’s Buses launched their GoSmart card across all of their services. With this new card customers can now just ‘Tap & Go’ with McGill’s. This service makes paying for your journey quicker and easier for customers who use it.
Gryffe Studios was asked to step in and create a promotional video that shows how much faster and easier this service is than paying in cash. Using a side by side comparison we communicate the message of how much time is saved by using the new ‘Tap & Go’ service very effectively. We also rigidly stick to the current style and branding that McGill’s currently has in order to keep this video in line with the rest of their products.
We are extremely happy with the result and so are the team at McGill’s. With this video we feel we have communicated the right message in the perfect way.