The statistics are staggering when it comes to how consumers are affected by video content. Videos have proved to make visitors stay on a webpage longer, increase the rate of conversion for product or service sales, and generally increase traffic. We pulled some numbers from research studies on video so you can see for yourself just how valuable it is.
- According to a survey by Outbrain on content marketing, more than 87% of online marketers use video content.
- Over half of marketing professionals said video content produces the best ROI by far in a study by Hubspot.
- Video is also super influential when it comes to buying decisions. ComScore discovered that 64% of shoppers are more likely to complete a purchase for a product after viewing a video about it.
- In a report Cisco released in 2016, they projected that video will constitute over 80% of all web traffic by 2020.
Gryffe Studios has been producing video and web content for over 30 years. With a team of stellar creatives who listen and create custom content for each client, we have been creating happy customers with effective digital presence since we started. We specialize in video production but also proudly offer a wide array of services in the West of Scotland.