5 ways to use video to market your business

These days, the world of marketing is all about video. Video is a great way to engage and connect with your audience, boost your conversion rates, and get your business brand and message across. Here’s some top ways you can use video marketing to grow your business.

1. Introduce yourself

First impressions count for a lot, and putting out a video that introduces people to your brand can be a great way to make the right first impression. An introductory video can simply introduce what you have to offer as a business.

2. Introduce yourself (again!)

Yes, we know this is the same heading as point number one – but we mean something slightly different here. You can even use video to introduce your staff to the world. This can make your company seem more approachable and down to earth. This is the sort of stuff that consumers really like to see, and, if you offer a service, having watched a video can make customers feel a lot more relaxed when they come to see you.

3. Product demos

It’s fair to say that online shopping has really taken off in recent years, and it definitely has its merits. On the other hand, it has its drawbacks too – one of the biggest being that sometimes it’s hard to really tell what a product will be like when you’re just looking at it static on a screen. Making a video showing off your product can help give potential customers more on an insight into what the product will be like when they decide to buy it.

4. How-to’s

Putting out how-to videos are a great way to give your viewers useful and engaging content, while sneakily promoting your products. For instance, if you sell fitness clothes, you can offer your audience tips and tricks on how to get the best workout. If you sell hair dye you can show your potential customers the best way to dye their hair. You get the idea! Not only is this a great way to promote yourself, but it can also position your business as a true expert and authoritative voice in the field.

5. Show off your testimonials

Another great way you can use video to market your business is by making some customer testimonials. No-one wants to read pages and pages of customer feedback, they’re far more likely to watch a friendly fellow customer talk about their experiences.


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